WOOLMARK X LUNA ROSSA PRADA PIRELLI

Two of our favourite powerhouses are joining forces once again for the 2023 America's Cup. Luna Rossa Prada Pirelli and The Woolmark Company are continuing their partnership for the 37th cup, through the new AC75 team and crew's Merino wool technical wardrobe that will be worn across all training and sailing activities. “For a professional sailor, clothing plays a fundamental role that goes far beyond the aesthetic factor," says Max Sirena, Team Direct and Skipper of the Luna Rossa Prada Pirelli Team. "A breathable, waterproof, and isothermal garment that keeps you cool and dry, makes you feel comfortable, frees you to move and allows you to focus on what you are doing. Furthermore, our uniforms have a perfect fit, not to mention that Merino wool is sustainable and biodegradable, which is important for a team like Luna Rossa Prada Pirelli who is very concerned with safeguarding the planet." See as the Luna Rossa Prada Pirelli Prototype touched water in Sardinia last Thursday - and spot Mrs Prada.
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