Gucci‘s Beauty and the Bag campaign has a new star: Vittoria Ceretti, in an all-white look to match the Jetset GG Marmont bag. Mert and Marcus photographed Ceretti alongside her Jetset, the new take on the classic GG Marmont. The bag keeps the Double G, a 1970s emblem that references the initials of Guccio Gucci, and pairs it with the green and red Web stripe on a soft construction. Previous chapters of the campaign followed Kate Moss with the Borsetto, Emily Ratajkowski with the Giglio and Ningning of Aespa with the Paparazzo. The new bag is available to shop now.

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