Chanel has swapped the runway for the ski slope and brought its penguins along with. The Coco Neige 2026 collection runs on vivid red, set against graphic two-tone stripes and colourful check tweeds, with retro ski bibs, a bomber printed with an Alpine landscape and shearling mittens and trapper hats stamped with the double C.

For après-ski, boyish proportions appear in a white tweed suit trimmed in shaggy fringe sits beside lined mules inspired by men’s loafers. Look closer and a waddle of penguins and polar bears show up emblazoned on earrings, pins, buttons and bags. Julien Martinez Leclerc shot the campaign with Elodie Guipaud, Feng Jiao Long and Lia Marie Mielke.

chanel.com