Make way, Prada has arrived in the Metaverse. Yes, Prada is collaborating with Ubisoft to create Prada Linea Rossa looks and branded accessories for the characters in the multiplayer sports game Riders Republic. The game invites players to bike, ski, snowboard and take part in wing sports in the ‘outdoor’ American National Parks. Characters can now be customised to wear the technical sportswear collection, choosing from the three Prada Linea Rossa outfits: The Flame, Wild Stripes and Camouflage Rock. Players can also score exclusive outfits by competing in the weekly challenges, by completing contracts from the in-game Prada sponsor program or by challenging their friends in a permanent event entitled ‘Prada Beyond The Line’. It’s all happening. Who run the Metaverse? Mrs Prada. 

prada.com