PRADA'S 'A TOUCH OF CRUDE' CAMPAIGN

Playing off the ability of actors and models to encapsulate an ‘otherness’ by their very nature, Prada’s poignant campaign for the SS23 season is a star spangled presentation of the men’s and women’s collections birthed by Miuccia Prada and Raf Simons. Entitled, A Touch of Crude, the film by Nicolas Winding Refn (NWR) – who created an immersive environment at the women’s summer 2023 catwalk – explores the lives of women and the scope of fluid modern femininity. It’s a family affair as well, starring sisters Lola and Lizzielou Corfixen, alongside their mother Liv Corfixen, NWR’s children and wife respectively. Meanwhile David Sims‘ sensitive stills draw upon the characteristics of classic Hollywood and European movies, placing Vincent Cassel, Jaehyun Jeong, Louis Partridge, Hunter Schafer and Letitia Wright, alongside the models Guinevere van Seenus and Rachel Williams, centre stage. Watch the film here.





