Burberry Beauty has found its new muse: Olivia Dean. The BRIT-nominated singer-songwriter and East London native has been announced as the face of Burberry Her, with a campaign launching in January 2026. Known for her soulful blend of nostalgia and modernity, Dean feels like a natural fit for the fragrance’s latest bold chapter.

“When Burberry Beauty first reached out, I was so excited! As a British artist, I’ve always admired what Burberry represents. It’s such an iconic brand with an incredible heritage, yet it still feels young, fresh, and modern,” she says. “I’m a huge fan of fragrance and love the way it can capture a moment or evoke a memory, so to be part of that story and represent a fragrance that celebrates individuality and self-expression is a dream come true. I feel very lucky and honored to be the face of Burberry Her and I can’t wait for everyone to see the new campaign in January.”

With her effortless style and fearless individuality, Dean’s rise – from sold-out tours to chart-topping singles – mirrors the brand’s own spirit of self-expression, making this a partnership brimming with London-born energy.

burberry.com