A Moncler minute in Milan. Never has a Moncler puffer looked so magnificent as it did last night in Milan. To celebrate the brands anniversary, they staged a takeover sat Piazza del Duomo with 700 dancers, 200 musicians, 100 choir members and 952 models to make up a cast of 1952. So very on brand. They marched in formation in the crisp pure white Moncler Maya 70 jackets under the rain in front of an audience of 18,000 including Pharrell, Anne Hathaway and Future. “Last night in Piazza del Duomo, I witnessed the perfect portrait of the future of Moncler," said Remo Ruffini, Chairman and CEO of Moncler. "Tradition and innovation, key cornerstones of the brand, were united by the iconic Maya jacket – a design that keeps evolving in style and materials, thus, always remaining contemporary. We saw vigour in the execution and the uniqueness of an unprecedented performance exploring new territories in dance. There was a wave of emotion as we lived this experience together, and that moment was shared across the world through digital channels. And finally, what I am most proud of is that we gathered together all generations, and felt the strong energy coming from our communities. It is with them that we want to build our next 70 years. At Moncler we dream together, not alone." We all felt the Moncler dream as we watched the epic, monumental Moncler moment. Watch the show above.

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