Say hello to Cartier's Baignoire. So brilliant and bold that it's zoomed in, va va voom, larger than life in a new campaign featuring French excellence, Lou Doillon. A perfect match, Lou is the ultimate Baignoire girl - she was gifted her first Baignoire watch for her 18th birthday by her mother, Jane Birkin. The classic timepiece was first introduced in 1912 with its sleek oval shape, and now comes in two models: the simple fine oval shape is contrasted to black patent leather, and the second is transformed into a gleaming gold bangle that slyly curves round the wrist. Lou takes on all the new models of the Baignoire, dancing with all of the freedom and spirit of Cartier. We're on Baignoire time.

cartier.com