Haydenshapes is making Haydensilhouettes. Our favourite surfboard connoisseur and multidisciplinary Australian designer, Hayden Cox, is making waves with Acetone, a new unisex ready-to-wear collection. Inspired by his surfboards, the 35-piece capsule features high quality jersey, technical men's swimwear, slick utilitarian outerwear, and 'Acetone' and 'Super Strong Formula' stamped crewnecks and jackets. The collection is surfboard-sustainable. Hayden has created buttons made from surfboard waste and custom 'leashplug' inspired metal hardware. “It’s been a long-term goal of mine to introduce ready-to-wear to the Haydenshapes brand," he says. "Over the past 5 years I’ve really focused on laying down the foundations to launch this category in a way that felt true to our vision for this space and bringing our surf DNA to an elevated contemporary apparel offering... As surfboard manufacturers at heart our connection to surfing starts at a studio level and I wanted season one to really reflect those unique DNA attributes as we introduced this new category for the brand.” The collection is available now on mrporter.com and haydenshapes.com.

haydenshapes.com