Meet the new icon at the heart of Gucci. The Gucci Blondie first came into our lives as part of the Love Parade show in Los Angeles in November last year. It was love at first sight on Hollywood Boulevard. Blondie is now taking over New York City in a new campaign for the handbag. Filmed by Angelo Pennetta, the Gucci girls run wild around the city, Blondie messenger bags by their sides in leather, suede and GG Canvas with a variety of adjustable and interchangeable leather and Web straps. The new it bag from Alessandro Michele redefines the archival Interlocking G, as seen in patent documents from 1971. Pressing play on our '70s hits playlist as we book a trip to New York City with our Gucci Blondie.

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