GUCCI LOVE PARADE CAMPAIGN
Published:
February 23, 2022
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Alessandro Michele’s Gucci Love Parade that took over Hollywood Boulevard had an after after party. “A laboratory. A rave. An arena studded with epiphanies,” Gucci says. And what Gucci says, goes. The Gucci Love Parade campaign has arrived and it is, as expected, a damn good time. Miley Cyrus, Snoop Dogg, Beanie Feldstein, Jared Leto, Liu Wen, Jungjae Lee and Deng Lun are at a feast, living lavish, dancing to The Velvet Underground until the sun comes up and bags swinging with the archival Gucci logo gleaming. The motto for the night is, 'as the dream begins, we are inside'. Hold the door.
Photographs by Mert & Marcus.
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