Step into Miu Miu‘s effervescent world with its 2024 bag campaign featuring fashion darling Gigi Hadid, who elegantly showcases the brand’s signature matelassé. Shot by Steven Meisel, the advertorial operates as an ode to the strength of femininity and of nuanced colour, drawing inspiration from the historic work of trailblazing British interwar photographer, Yevonde.

Renowned for her activism as a suffragette as well as the innovative approach to colour and surrealism that she applied to her photos, Yevonde’s most reputable works captured the elegance of women and socialites in 1930s Britain. Her influence is reflected here not only in the captivating dégradé pastel palette that backdrops the brand’s Wander and Arcadie bags – available in classic caramel brown, rich cognac red, blood orange and radiant sunshine hues – but also in Hadid’s vintage styling. Breathing life into Yevonde’s historic inspiration, the model and cultural icon sits pretty with her golden locks coiffed into a voluminous bob while sporting gauzy Miu Miu slips or collared frocks and pageboy-style twinsets. A fusion of past and present, it’s an honest homage to Yevonde’s pioneering feminist spirit.

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