Why have one Gucci Jackie 1961 bag when we can have six? Just like Dakota Johnson, who marches through her daily life in Los Angeles, with her trusty sidekick: the Gucci Jackie 1961 bag. The campaign features the bag in its three sizes, to its signature sophistication and refined upholstery – natural grain, patent or precious leather, GG Supreme emblematic canvas, woven raffia or straw and velvet tapestry. Photographed by Glen Luchford, the campaign pays homage to the style’s storied origins, intrinsic adaptability and enduring elegance spanning six decades. Gucci Jackie bag forever.

gucci.com