Balenciaga is taking the lead on fashion metaversing. For the Summer ’22 campaign, the house has transformed its red carpet into virtual reality. Three-dimensional avatars of models work the new collection, posing on the carpet with their Hourglass, Triplet and of course, the highly anticipated XX bag. Created by artist Claudia Mate, the computer-rendered red carpet pixelates Demna’s collection into ultimate fashion-meets-gamer nerd heaven. The future is here.

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