Scarlett Johansson has taken on an unexpected, but welcomed, new role: an uber-chic modern-day witch. Starring in Prada’s latest campaign for the Prada Galleria bag, Ritual Identities, directed by Yorgos Lanthimos, Johansson recites a recipe for what we can only imagine is some sort of cloning spell. She collects whispers of all her dead loved ones’ names, three drops of blood drawn at night and a piece of a rare antique Chinese vase – among many other things – in her Galleria handbag.

The video feels more like a Black Mirror episode than a Prada campaign; the closing scene shows two Johansson’s watching as a gigantic steel ball (akin to a cauldron) makes another reborn and transformed the actor. The house’s iconic bag is ever-present with each new version of Johansson proving that it too can reinvent itself over and over. As a Hollywood favourite, who wouldn’t want three or more of Johansson running around with the house’s iconic handbag at her side?

prada.com