Pierpaolo Piccioli’s first campaign for Balenciaga just dropped. Starring It-girls Mona Tougaard and Sandra Murray, the campaign embraces the same intimacy and purpose of Piccioli’s revered debut collection. Shot by David Sims, the sunlit images frame the beauty of Paris’ l’Hôtel de Maisons-Pozzo di Borgon, which acts as the perfect stage for this display of a woman that is both muse and mirror. Balenciaga’s new era is in full swing, and we’re so ready for the ride.

balenciaga.com