A man steps off of a yacht, his linen uncreased and Easy Mules barely touching the deck. Getting into his sports car, he slides on his Pure Low Square sunglasses, seeing the journey not as a means to an end but as the destination itself. At his Riviera villa, he slips in for a dip in the pool before kicking back on the white sand beach, looking like the picture of sun-drenched elegance. This is the modern traveller that Louis Vuitton envisioned for its latest menswear launch.

The second drop of LV’s 2025 men’s pre-collection designed by Pharrell Williams, it’s a cosmopolitan capsule wardrobe made up of all the necessary summer – and fall – essentials. Think crisp tailored trousers, loose shirting, swim trunks, co-ord sweat sets, vibrant wallets, shoulder bags and silk twinsets. This is clothes for a man in transatlantic transit who knows the value of certain old-school traditions like dressing smart while jet setting, but also knows how to let their hair down on their holibobs.

The campaign – which oozes sun-drenched sophistication in all its glory – sees models living large in sun-dappled scenes of leisure and luxury. Photographed by Rosie Marks with films by Gregoire Dyer, it’s a visual postcard to elevated summer living. Bon voyage!

louisvuitton.com

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