Loewe heads to Pointe Helbronner in the Mont Blanc Massif for its AW26 campaign. Against the snow and mountain peaks, Loewe’s exuberant, bold palette is dressed on talent Julia Garner and Théodore Pellerin, both brand ambassadors, with the addition of Lil Yachty, Siegfried Blanche and Beau Gadsdon, among others. Shot by Talia Chetrit, the images conjure a surreal, dreamlike spirit of adventure, interchangeable with the playful nature of the collection, Jack McCollough and Lazaro Hernandez’s second for the house.

The high-voltage contrast allows the clothes to speak for themselves – bright yellow socks in transparent rain boots, dyed shearling coats, voluminous parka jackets and leather trousers all make for the alpine wardrobe. Drawing on the work of artist Cosima von Bonin, who also features in the campaign, Loewe showcases special editions of bags Amazona 180, Puzzle and Flamenco with von Bonin’s animal motifs and gingham checks.

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