Gucci ascends into new territory with Gucci Altitude, a collection redefining luxury slope wear. Fronted by Global Brand Ambassador Jannik Sinner – a former ski champion turned tennis star - the campaign embodies focus and discipline. Expect sleek outerwear in classic blacks, whites and beiges; goggles and gloves in vibrant hues; and tactile accessories like teddy-fabric ballerinas, matching bags and even Gucci-branded ski helmets.

On the campaign, Sinner shared: “This was such a special and unique shoot in the middle of the mountains. I’ve always loved the mountains, and this shoot took place in the most incredible setting. Gucci always comes up with amazing ideas, but this one felt truly magical and was an experience I’ll never forget.” It’s performance wear for conquering mountains, in unmistakable Gucci style.

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