DIOR RELAUNCHES THE CHIFFRE ROUGE COLLECTION
Drum roll, please. The Dior Chiffre Rouge timepiece is making a comeback. Originally introduced in 2004, this noughties baby was one of Dior's greatest hits, known for its technical abilities, sleek look and for being the House's first automatic watch offering.
Today the Chiffre Rouge collection launches with five new models featuring all our favourite Dior codes, including Monsieur Dior's lucky number 8, and the cannage motif. The exclusive Tourbillon models have been crafted in collaboration with La Fabrique du Temps Louis Vuitton, and are limited to only 20 pieces each for the two variations. The sparkling Black Diamond (above - naturally, our chosen one) is limited to 200 pieces. The permanent new classics include the Chiffre Rouge 38mm Black Ultramatte and the Chiffre Rouge 41mm Black Ultramatte.
The watches come with interchangable straps, and feature the precise El Primero movement by Zenith. Originally launched as a men's watch, the new dark, mysterious and handsome Chiffre Rouge is unisex. On your mark...
