Chemena Kamali unveils à la Plage – the house’s first high summer campaign, as an invitation to savour the lightness and freedom of summer. Taking its name from the intimate films of French New Wave director Éric Rohmer and their devotion to sensual naturalism and desire, the campaign reveals the essence of the warm season in high fashion form.

Shot by David Sims, who better than supermodel and friend of the house Claudia Schiffer to embody the collection. Playing into the romanticism and lust of summer we see Schiffer draped in flowing silhouettes adorned with delicate lace and broderie anglaise. Elegantly lounging in a hammock with her beach waves and sun-kissed skin, her radiant beauty translates the optimistic and youthful spirit of a Chloé summer

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