Burberry’s Festival Is Sunny With A Chance Of Rain
With just two weeks until 10 takes on Glastonbury, Burberry has come in clutch with the ultimate festival edit. For the brand's latest campaign, Sunny With a Chance of Rain, Burberry created their own festival with the ultimate line-up of festival pros in music, modelling and television, including Liam Gallagher, Goldie, Cara Delevingne, Alexa Chung, Seungmin and Loyle Carner.
Shot on a full-scale set with fogged-up tents, wired speakers and flashes of sun between showers, Daniel Lee’s capsule captures the chaos and charm of the British weekender in all its muddy, euphoric and never knowingly overdressed glory. Think streaked eyeliner, zipped fleeces, bare legs and parkas flapping like flags in the breeze.
Cut with archive and fresh footage, it’s a nostalgic nod to hedonistic summers’ past: all haze, highs and handheld memories. Sweet Harmony by Liquid thrums in the background. Denim skirts hitch above rubber boots. There’s a rhythm to it all candid, carefree and entirely in its element.
The wardrobe matches the mood. Packable capes and rubberised trenches take on the downpours, while gauzy shirts, mini kilts and fleeces keep things breezy when the clouds lift. Burberry Check shows up everywhere – on bikini straps, tied at the waist, slung over shoulders. Leather jackets and coated parkas emerge for the after-hours cool-down, while accessories bring character: silver frogs, horse charms, shield crests and rainwear-inspired crossbodies – puffed, practical and built for the elements.
Elsewhere, footwear covers all terrains: Burberry Check marsh boots for ankle-deep mud, chunky clogs for stomping about and Britpop-era sneakers like the Matrix and Terrace for everything in between. Whether you’re dodging puddles or basking in rare sun, it’s all built to last the weekend (and the weather).
Still weighing up those festival tickets? Consider this your nudge. Burberry drops us straight into the thick of it – where music, fashion and unpredictable skies meet. Glasto-ready and Burberry bound – drizzle not included.
