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Sofia Richie Grainge, the Internet's sweetheart, is officially the face of Tommy Hilfiger. The ultimate American it girl for the ultimate American it brand. Tommy Hilfiger announced Sofia as the brand's newest ambassador in a long-term two-year collaboration. “Tommy is the godfather of Classic American Cool”, says Sofia. “His designs are the perfect canvas for playing with effortless style and building a wardrobe of timeless pieces. I am excited to co-create over the next years with someone who shares my passion for self-expression, enduring style and originality.”

Sofia will feature in campaigns and collaborations, including curating the brand's Summer 2024 collection, and will serve face in the Summer and Holiday 2024 campaigns. Sofia will also co-design the Spring 2025 collection alongside Mr Hilfiger. “Sofia is one of those icons who is reshaping what it means to influence fashion today,” said TommyHilfiger. “She has an indescribable quality of inspiring connection and showcases flawless style withconfidence and authenticity. I am delighted Sofia will bring her effortlessly cool style to ourwomenswear collection from summer into 2025.” Stay tuned.