RIHANNA FOR RIMOWA
That Rihanna reign continues to dominate this week. In a new chapter for Rimowa, the brand is uniting Rihanna with fellow icons Lebron James, Patti Smith and Roger Federa to mark a new era of travel. Photographed by Gray Sorrenti, Rihanna is on the road, taking a new considered approach to travel in an Airstream caravan. She escapes Los Angeles to the desert of California giving us the ultimate road trip looks, red hot Rimowa gleaming. “When everything is minimised, you see what’s important,” she says of her trip. We’re stocking up on new Rimowa as we get ready for borders to open and commence Californian Rihanna-inspired road trips. See the full campaign and watch the film, scored by Jamie xx and narrated by Patti Smith, below. They sure do pick ‘em well.
