From Heathcliff to Frankenstein’s creature to Euphoria’s Nate, Jacob Elordi has added some pretty hefty accomplishments to his CV in the last few years. The latest addition? He’s the new face of Chanel’s signature male fragrance Bleu De Chanel. After teasing the scent’s new ambassador with a series of mysterious, shadowy videos asking the question ‘Who Is Bleu?’, the house announced Elordi would be assuming the role via Instagram this afternoon. In taking up the position, which was previously held by Timothée Chalamet, Elordi joins a growing roster of men-of-the-moment pushing Chanel further into the menswear sphere. With the recent appointment of Pedro Pascal as a house ambassador – alongside A$AP Rocky, who stepped into the role in 2025 – Elordi finds himself in particularly good, and good-looking, company.

The imagery for the announcement has been lensed by Karim Sadli, and sees the Aussie actor dressed in a sharp suit, his jawline – equally as sharp – lit by a soft, cool light. Embracing the confidence and elegance of the Bleu De Chanel fragrance, the images tease the full campaign that will be released come May.

Elordi’s relationship with the luxury maison has blossomed this past year, with the actor donning a boxy, cropped Chanel jacket during the Los Angeles leg of the Wuthering Heights press tour. You might remember him cameoing in Chanel’s 2025 See You At 5 campaign alongside Margot Robbie. Speaking on the appointment, Elordi draws on the strong ties between cinema and the fragrance, saying, “The filmmakers and actors who have collaborated with the House before me are people I deeply respect and admire. Being able to become part of this story is an honour.”

Now, by entering this new chapter in their relationship, Elordi becomes a key figure in the world of Matthieu Blazy’s Chanel – not just as a wearer, but as a defining face of one of its most beloved fragrances.

Photography by Karim Sadli.

chanel.com