DIOR PARFUMS COLLABS WITH REFIK ANADOL
Art and beauty collide in the latest collaboration between Dior Parfums and renowned digital artist Refik Anadol. Anadol – who rose to prominence when his work Unsupervised was commissioned by the MoMA in 2022 – created an ethereal digital sculpture inspired by the recently released L’Or de J’adore fragrance. Born from a conversation between the Turkish-American artist and Christian Dior’s creative director of perfume, Francis Kurkdjian, the piece features a series of hypnotic undulations, dripping in pure gold.
Seeking to embody the floral motif central to the offering, Anadol drew data from the perfume’s composition and used artificial intelligence to create his visually stunning creation. Specialising in installations, 3D sculptures, digital art and audio-visual performance, Anadol has become one of contemporary art’s hottest names, recognised for his indomitable imagination and awe-inspiring pieces. Originally on show at the Dior J’adore! exhibition at the Beaux-Arts De Paris during Paris Fashion Week, the creative’s wondrous work can now be seen in various Dior boutiques across the world. Known for its compelling scent and concentration – which leaves an enviable trail behind any wearer – L’Or de J’adore is available to purchase now.
Photography courtesy of Christian Dior Parfums