It’s new year, new logo for Chloé. Debuting its swanky new typographical logo on a series of portraits, newly appointed creative director Chemena Kamali’s vision for the house is beginning to come into focus. The series, shot by photography maestro David Sims and styled by Lotta Volkova, stars models Jerry Hall, Liya Kebede and Jessica Miller amongst others, each disparately embodying the house’s most iconic eras. Preceding Kamali’s first show, which is scheduled for February 29 during Paris Fashion Week, the German designer is seemingly delving into the brand’s iconic past to inform its future. We can’t wait to see what she has in store. See more here.

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