CHANEL TEASES THE SS24 COUTURE SHOW
Keep calm, Couture week is here and Chanel have revealed an exciting collaboration with Kendrick Lamar and Dave Free's multidisciplinary company pgLang. A short film titled The Button, and starring Chanel ambassador Margaret Qualley, has been unveiled. Directed by Free and scorerd by Lamar, it channels two of Chanel's core values: intimacy and transmission. The film is fuelled by Free and Lamar's words to live by: "'Beauty within the imperfection of time'... Every imperfection has a story to tell, just waiting on the next listener to add another page to the book.”
Qualley makes her way to 31 rue Cambon, encountering friends of the House along the way including Naomi Campbell and Anna Mouglalis, as she follows the trail of a button missing from the cuff of her Chanel jacket. All good things lead to 31 rue Cambon. Watch the full film above, ahead of the Spring-Summer 2024 Haute Couture show, which will be unveiled on Tuesday 23rd January 2024 at 2pm Paris time (12am Wednesday 24th January AEDT) on chanel.com.