It's Demna's world and a new generation of Gucci girls and guys are living in it. For the new Generation Gucci Pre-Fall 2026 campaign, 84 images and an accompanying film have bee released, featuring a new party wardrobe of slinky gowns, silk chiffon, underwear-inspired garments, slim-fit suits, head-to-toe leather (of course) and a whole lot of new classic bags - the Jackie 1961 in its new proportions, the Dionysus bag with a sharper silhouette, the Lunetta Phone+ shoulder bag and the new Paparazzo bag with its horsebit hardware. Take your pick. Feautring the new faces of Gucci including Gabbriette, Alex Consani, Rayssa Ricardo, Aida Buarat, Bianca Huisman, and Breana Carson.

The accompanying film by Jonathan Glazer is set in a motel under a full moon to the sounds of Mina and Slipknot, as the new generation meet up to do what they do best: party. See the full campaign below.

gucci.com