Bow down to General Swinton. For Gentle Monster’s 2025 Bold Collection, Tilda Swinton doesn’t just model eyewear – she leads a sunglasses-clad rave cult through Haus Nowhere, the shimmering techno temple-cum-concept-store where gravity is optional, time is elastic and nose pads are very much cancelled. It’s less campaign, more interdimensional sermon. Cue the bass.

Dropping online September 5 (and in stores on the 6), the Bold Collection reimagines the classic shield shape with unapologetic sci-fi swagger: think floating metal bridges, lenses that barely touch the face and silhouettes that look as if they were 3D printed inside a black hole.

Swinton, as ever, is an icon unbothered by earthly concerns – moving like a cyber oracle with a PhD in light. Behind her? A hypnotic procession of ravers who could definitely storm a parliament or at least run the door at Berghain.

And yes, there are pop-ups in Seoul, Beijing and Tokyo. Big ones. Think gravity-defying architecture, mirrored symbols and the distinct sense you’ve joined something far more fabulous than real life. The revolution will be accessorised, with Gentle Monster.

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