THE LOEWE ELIXIRS COLLECTION
There’s a certain magic in the air when a scent transcends its olfactory purpose and becomes an art form. Loewe Perfumes takes this enchantment to new heights with its latest category of creations: the Elixirs Collection.
Elevating two iconic Botanical Rainbow fragrances, Loewe Solo Ella and Loewe Esencia, with an extraordinary concentration of 30 percent essential oils, the feminine Elixir targets the former while the masculine offers energy to the latter. Picture this: a resonant trail, a lingering essence becomes your signature.
Housed in glass block-shaped flasks, the gradient of original colours – orange for Solo Ella Elixir and green for Esencia Elixir – creates a visual connection with the scents. The transition from one shade to another symbolises the evolution and journey towards new horizons. A tactile wooden cap sits at the top of each flask, acting as a tangible connection to the craftsmanship that goes into every bottle.
In the spirit of the Botanical Rainbow, flowers contribute to the overall vibrancy of the campaign. They are not merely props but co-stars in this fragrant narrative, creating a multisensory experience that engages with those who lay eye on it, on a deeper level.