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Fashion

PRADA SS26 CAMPAIGN

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Step inside Prada’s Image of an Image, a thoughtful re-appropriation of fashion advertisement and the clothing contained behind the lens, an interplay between the “medium and the message.” Ensconced in layers of Raf Simons and Miuccia Prada’s SS26 collection, talents including Hunter Schafer, Carey Mulligan and Damson Idris sit in tranquil still-life compositions creatively directed by Ferdinando Verderi.

Alongside photographer Oliver Hadlee Pearch, American artist Anne Collier has produced a portfolio of images that re-envisions a fashion campaign fit for the digital age. In this instance, with the assistance of a vivid tangerine background, the imagery is treated as a physical material object and re-photographed in the awaiting gloved arms of observers and onlookers whose off-camera perceptions mirror our own as consumers. With roomy layers and a deliciously multifaceted selection of textiles, hemlines and arm candy relayed in all their glory, Prada’s SS26 offering commands curiosity and admiration in equal measure. EO’G

prada.com

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