Ahoy! Prada’s latest ReNylon campaign is exploring waves across the globe, enlisting none other than British darling Benedict Cumberbatch to do so. Partnering with Unesco, the campaign is divided into two episodes, the first featuring Cumberbatch speaking about his love for diving, backdropped by the sea off the coast of Japan. In the episode, he meets award-winning documentary photographer Elisabetta Zavoli and renowned ichthyologist Sakana-Kun, who has created TV programmes for Japanese children to spark curiosity and encourages deeper connections with marine life.

The campaign marks an expansion of Prada’s Sea Beyond project that supports sustainability efforts and ocean preservation across the globe. The second episode of the campaign will feature Letitia Wright and is set to drop on March 27. The garments worn in each episode are all available to shop, including a variety of shoulder bags, rucksacks, bumbags and bucket hats. Thoughtfully crafted from repurposed nylon, a product of discarded plastic waste, this is fashion with a higher purpose. Watch the first episode above.

prada.com

‍