Louis Vuitton Unveils Pre-Fall 2026 Menswear
If you can make it here, you’ll make it anywhere. Pharrell Williams has recruited skateboarder and house ambassador Tyshawn Jones to front a new campaign placing Louis Vuitton’s pre-fall 2026 menswear collection in the centre of the city that never sleeps – and Jones’ hometown – New York’s Central Park. Photographed by Oliver Hadlee Pearch, the campaign portrays William’s modern Dandy explorations through documentary-style photography and video exemplifying the fearless yet elegant figure that is Tyshawn Jones.
The park becomes a living feature of the campaign as Jones and company clamber boulders, bike through pathways and engage in table tennis pleasantries, all whilst decked out in bohemian uniforms and tailored workwear with a preppy sentiment. We certainly want to be a part of it.
