Photographed by Carlijn Jacobs, Loewe’s 2025 holiday campaign goes full technicolour with the SS26 pre-collection: a riot of craft, cats and chaos. Inspired by British artist Louis Wain’s eccentric felines, the pieces turn surrealism into streetwear with intarsia kittens on Flamenco clutches, cubist paws stitched into leather. It’s high craft humour meets holiday sparkle.

The Loewe universe remains as brilliantly and knowingly odd as ever – glossy balloon-sleeved bikers, sculptural pumps and enough metallic knitwear to start a disco. Festive dressing for people who’d rather wink than twinkle. Or perhaps do both.

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