There’s something rather alluring about a vacant car park at midnight – its stillness, its fluorescent glow, its industrial aura. And when Hailey Bieber stands slouched in head-to-toe Miu Miu between its yellow lines in place of abandoned automobiles, it becomes an unlikely landscape for really good fashions to find their footing.

Prada’s little sister is embracing the cinematic with its AW26 campaign, photographed by Zoë Ghertner, placing Bieber, as well as model Xiao Wen Ju in an empty lot, streetlights blazing on behind them as the brand taps into the liminal beauty of after-hours city life. It’s a subtly confident expression of contemporary femininity that comes courtesy of Miuccia Prada, of course. Reborn bubble shoes and the Arcadie Bag included. See the full campaign in the gallery below.

miumiu.com