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Gucci has just unveiled the perfect velvety matte lipstick in the brand’s favourite moody red hue, Rosso Ancora. Rouge Lèvres Mat in Rosso Ancora is the first Sabato De Sarno-stamped lipstick for the house. It pays homage to the Florentine fashion house’s legacy as it emulates the walls of one of The Savoy Hotel’s elevators in London, where founder Guccio Gucci worked as a porter in the late 19th century and found the inspiration to open his own leather goods and luggage company.

A reoccurring colour in the history of Gucci, the house famously painted cities like London, Milan and Bangkok in the staple shade in anticipation of De Sarno’s debut collection in 2023. It populated the clothes that graced the catwalk during his inaugural show too. Red hot. Infused with oils, gelling waxes and deeply saturated pigments, the lightweight formula offers hydration and long-lasting wear, perfect for long balmy nights spent dancing with friends or for romantic evenings in the arms of a summer love in a foreign land.