In our wildest fantasies, Beauty forgoes the beast and ends up with a Gucci bag. For Demna's new campaign, Kate Moss - who closed the AW26 show in February - is joined by her beloved GG Canvas, brown suede and black leather Gucci Borsetto aka the bag of the moment. With charcoal-black rimmed eyes and a pair of underwear on, it's a continuation of Demna's supercharged, sexed up Gucci which we so dearly love.

Emily Ratajkowski, another of Demna's AW26 chosen ones, joins Moss, wearing the Gucci Giglio in GG Canvas, black and dark brown, with a Gucci monogram brown bra. Demna is setting the tone: a messy smokey eye, minimal clothing and a great, glamorous Gucci bag. A perfect wardrobe, if you ask us.

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