All the stars are out for Demna’s first Gucci ready-to-wear campaign. The collection, called Primavera, riffs off the Italian word for spring – a season synonymous with new life – and the title of Sandro Botticelli’s Primavera, one of the Renaissance’s most celebrated pieces of work, and a key inspiration for the designer. For the campaign, Michal Chelbin photographs 10 talents across music, film, fashion and sport who echo a Renaissance portrait, yet dressed in a new vision of Gucci. In one image, you’ll see Tom Brady in a head-to-toe leather ensemble. In another, Rico Nasty is draped on a pink chair in nothing but a cream fur coat, supple leather gloves and the Horsebit Duomo bag.

Accompanying the images, Gucci has released a short film starring Kate Moss lip-syncing to Chris Isaak’s Wicked Game in a glimmering, backless gown as a group of strangers begin to fall in love around her. Directed by Johan Renck, the film pays homage to his 2003 music video for The Knife’s Pass This On. See the full campaign below.

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