Giorgio Armani is venturing down to the Amalfi Coast this summer with its Mare 2026 campaign, bottling up the Mediterranean spirit in a series of images, by Francisco Canton, and a video, from directing collective Pantera. Set against the Villa Cimbrone in Ravello, which has hosted such figures as Gore Vidal, Virginia Woolf and Jackie Kennedy throughout its history, Mare is an intimate escape across Italy’s cultural history. Models Valerie Scherzinger, Nakul Bhardwaj and Balthazar Dib lead the campaign, embracing the spontaneity provided by Armani’s signature fluid silhouettes and lightweight textiles; style and everyday life as one natural entity. The wardrobe is infinitely versatile and elegant, designed to dress you for each and every moment of your seaside excursion this summer. It doesn’t get much more Armani than this.

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