BOSS IS THE OFFICIAL LIFESTYLE OUTFITTER OF THE AUSTRALIAN OPEN
Published:
April 13, 2026
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Tennis just got serious with the announcement that Boss has become the major sponsor of the Australian Open. Expect to see clean lines, sleek with a super modern take on sportswear - in subtle colours - and of course, technical fabric innovation.
The German brand takes the baton from Polo Ralph Lauren and will be dressing the 4000 staff including the ball boys and girls. We're also hoping for a wave of the official Boss faces with the dream courtside guest list including Taylor Fritz, Bradley Cooper and David Beckham. Bring it on.
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