A Happily Ever After in fashion. Overnight Rihanna and LVMH have confirmed that Rihanna will present her label Fenty in Paris this month. May 22 to be exact. Rih knows we don’t like to be kept waiting. In creating the label, Rihanna becomes the first woman to create an original brand at LVMH, the first woman of colour heading up a brand at the LVMH maison and her brand will be the first new House created by the group since Christian Lacroix in 1987. That. Rihanna. reign. just. won’t. let. up. A website and Instagram for the brand has been created with a Greek key design logo spelling out Fenty in white on an ocean blue background, as well as the name with a reversed N for other uses. The label will be based in Paris. How do you say ‘duh’ in French? “Designing a line like this with LVMH is an incredibly special moment for us. Mr Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits,” said Rihanna, in a statement. “I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”As are we. The collection will include ready-to-wear, shoes, sunglasses and jewellery. Rihanna-fied.
by Roxy Lola