Two great things have happened today in the Pradasphere. Firstly, the womenswear SS20 campaign has been released, using the PRADA acronym, similar to the men’s. And secondly, the acronym has been made into a brilliant instagram story filter. What will your Prada acronym be? Ours is ‘Provoke Reactions And Demand Attention’ and ain’t that the truth! Miuccia knows. The campaign, photographed by Jamie Hawkesworth includes a some new and some old from the Prada gang: Freja Beha, Sara Blomqvist, Anna Ewers, Berit Heitman, Ruiqi Jiang, Ashley Radjarame, Kyla Ramsey, Charlotte Rose, Miriam Sanchez and Zso Varju. As with every Prada campaign, it is a paradox, this time “although comprising a collective campaign, these images are entirely individual. Rather than fragments of identities, these are each realised selves – if they offer contradictory angles of the same whole, it is the whole of Prada.” The Prada world is simply complex. Perfect Realists And Dreamers Alike.
by Roxy Lola