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Women

PRADA AW19 CAMPAIGN

Wednesday 12th June 2019

It was the collection entitled ‘Anatomy of Romance’ and now it takes on a new life, a new love in the campaign alongside menswear. Prada AW19 is a new part of the Pradasphere, perhaps a new planet in which they’re experimenting with life. Inside a concrete structure is a jungle of blooming flowers and plants. Drifting amongst them are Mrs Prada’s people, all dressed in the best of AW19, and the chosen ones on the search for another planet inside their universe that can take them on. Photographed by Willy Vanderperre the campaign is a coming together of different worlds and a blossoming romance as opposites attract. Nathan Westling, Freja Beha Erichsen, Gigi Hadid, Sora Choi, Daan Duez, Rebecca Leigh and Anok Yai all a fleet of newcomers into this world. Miuccia Prada’s AW19 collection was about rallying against the “nastiness of the world.” She talked of the “monsters” and how we should be “protecting” ourselves against them. She referenced Mary Shelley’s Frankenstein. No better way to escape from the monsters than to create life in a new place. Prada will forever be our uniform to fight them in.

by Roxy Lola

www.prada.com

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