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Women

MIU MIU: AW20 CAMPAIGN

Thursday 23rd July 2020

Now this is a dream team. ‘Close’ is the campaign, created by members of the fabulous Miu Miu family. Focusing on intimate relationships and the role personal distance plays in an image-makers treatment, Miu Miu worked with a lineup of greats to create the campaign. Gigi Hadid photographed models backstage, documenting the experience of a Miu Miu girl getting ready; Lila Moss was photographed at home by Nikolai von Bismarck; Kate Moss worked with Katie Grand on styling; Steve Mackey shot Kasper Kapica in a local London park on both film and polaroids which have been hand brushed by Patrick Waugh; Liz Collins created up-close-and-personal portraits backstage at the show just before the models walked; Amber Pinkerton photographed Londoners on the day they were allowed to engage with physical social space; Douglas Irvine shot individual models dressed in their looks for the AW20 collection on location; and Anthony Turner, Luella Bartley, Silvia Prada and Chantal Stracey interpreted the collection through hand-drawn illustrations and animations. We like a joint effort. The result are beautiful hand cut and pasted collages that bring together all corners of the Miu Miu-verse. Around the world the campaign has been created, in a new form of distancing but we’ve never felt closer to the Miu Miu family.

by Roxy Lola

www.miumiu.com

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