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Women

FENDI: PRE-FALL 2020

Wednesday 24th June 2020

California dreamin’, on such a winter’s day. Yes, Fendi have us dreaming of the California Sky, the title of the Pre-Fall 2020 collection. Designed by Silvia Venturini Fendi in an exclusive collaboration with Los-Angeles based visual artist Joshua Vides, the Fendi girl is wearing a slick black and white uniform this season in the form of structured mini dresses and sleek tailored suiting, graphically printed with Vides’ signature black and white marker. Keep it causal, keep it cute. The FF logo has been graffiti-fied, stamped onto bike shorts and bucket hats, and a floral motif takes over on sleeveless shirt dresses and mini backpacks splashed with shades of blue, inspired by the shades of the Roman sky. A girl (in Australia) can dream. There’s goods for the men, too: soft cotton jackets, denim, leather outerwear and a set of accessories including the Fendi Baguette. Blessed again by the Baguette. And, it is with great delight that we announce that the Fendirama women’s sunglasses are back, new and improved with all that drama in a silver metal frame and a new graphic interpretation of the Fendi stamp on the silver mirror lenses. We do like to see the world through Fendi-stamped glasses. A whole lot of Double F’s. Got us ready, as Drake would say, to flip the F out like Fendi. The collection is available now.

by Roxy Lola

www.fendi.com

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