Wednesday 9th September 2020

In her Choos. Daisy Edgar-Jones, probably the first breakout star during a global pandemic, is living a not so normal life in her first fashion campaign for Jimmy Choo. The actress lounges around London’s Chiltern Firehouse, photographed by Dan Martensen, the ultimate “modern heroine,” as creative director Sandra Choi says. “…she represents the archetypal Jimmy Choo muse for a new era, her talent combined with her humility lend her a unique allure and confidence.” See the full campaign, and Ten Questions with Daisy below:

Was there a moment in your childhood that sparked your interest in fashion?

Daisy Edgar-Jones: “Definitely. It was when my cousin Jacqueline, who was studying shoe design, moved in when I was around seven and she was 22. She was the coolest person and I would try on all her shoes. I was devastated because my feet were always too small for them, and then she moved out. When she moved back in my feet were too big.”

Who are some of the women you look up to?

DEJ: “My mum, she’s the best. And then brilliant writers like Bernadine Evaristo – I think she is incredible. Andother young actors, who are women, like Florence Pugh or Saoirse Ronan. I’m a really big fan.”

If you could step into anyone’s shoes for a day, who would you choose and why?

DEJ: “Frida Kahlo. She was so talented and viewed the world in such an interesting way. I would love to see the world though her eyes.”

How important is fashion when bringing a character to life?

DEJ: “Marianne’s accessories were so helpful because I had to track quite a lot of an age difference over four years. For me, what really helped was the shoes, because I think the way that you walk says a lot about your character. Fashion reinforces how transformative accessories, especially shoes, can be when playing a role.”

What is your golden rule when getting ready?

DEJ: “My golden rule is to not have a rule! Day-to-day I like to try different things, so I don’t really have a set style. I think if you don’t follow any rules and just wear what makes you feel good that day, it means you can keep on having fun.”

How would you describe your personal style?

DEJ: “Day-to-day, my style changes quite a lot. I like to be comfortable but cool if I can, so I love wearing jeans and a cool top.”

How do you get ready for a party?

DEJ: When we can party properly, I like to play a really good playlist and have a bop – and make sure I can dance in whatever I’m wearing.”

What song is getting you on the dance floor?

DEJ: ” ‘Never Too Much’ by Luther Vandross.”

What superpower would you like to have?

DEJ: “If I had a superpower I think I’d like to be able to fly, just so I was able to get a different perspective.”

What defines glamour in 2020 to you?

DEJ: “Confidence.”

by Roxy Lola





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