It’s a moment of firsts. Today Burberry have revealed their first-ever Monogram collection with a campaign featuring Gigi Hadid, her debut for the House. Hadid is the Burberry chameleon, morphing into different characters: the boy, the gentleman, the girl and the lady. The whole fam. We first saw the Monogram collection in August 2018, designed by Riccardo Tisci in collaboration with Peter Saville, reworking the 20th century Thomas Burberry logo motif’s into a kickass collection. “When I first started at Burberry, I spent a lot of time in the archives researching the rich history of the house,” Tisci says. “I quickly became very interested in Thomas Burberry and who he was not only as an inventor and innovator, but also who he was as a man, a husband and a father. When I saw an image of his initials, the design felt so special and actually very modern, so I quickly developed it into a new code for the house. It’s a symbol that not only embraces Burberry’s heritage but also feels very contemporary. What I wanted to do with the collection was to celebrate the breadth of who we speak to as a brand. Alongside some of the most talented creative icons of today and tomorrow, I am so proud of what we achieved together with this campaign.” Photographed by Nick Knight, Hadid jumps boisterously into the air and sits oh so pretty in a stripped back studio. “I have always loved and respected Riccardo’s work, and I feel so honoured and grateful that he trusted me with this project,” Hadid says. “My first Burberry show was my first time working with Riccardo, and the timing just felt perfect. It gave us our first opportunity to really get to know each other.” We like this pair. The Monogram collection will be available to purchase in selected Burberry stores and online from early June.
by Roxy Lola