Tommy Hilfiger is continuing his sustainability mission with a new Tommy Jeans collection, created using 100% recycled denim. Denim doing good. The “impact-conscious” collection has been created using a technique that blends cotton scraps from the apparel industry’s factory floors and hotel industry’s bed linens, stitched with thread made from recycled plastic PET bottles. The collection’s campaign was given to Hilfiger’s chosen musicians, models, DJs and dancers including Salem Mitchell, Havana Liu, Sheani Gist, Lucia Luciano, Wooseok Lee (above), G Meyer and Carlie Hanson. Photographing themselves using their phones, this is the new class of Tommy Jeans. The collection is available now.
by Roxy Lola