In the time of Covid-19, designers are getting creative with their show setups. Valentino has announced that for Haute Couture AW20-21, Pierpaolo Piccioli is collaborating with Nick Knight on an immersive digital experience. An exclusive live performance will take place on July 21st on Rome’s Cinecettà film stage, an idea that Piccioli had in mind before the pandemic, ‘to merge the human and digital worlds creating a bond that is the legacy of the rebirth period we are experiencing’. We like this concept. The live performance will bring together human and digital touch highlighting the House’s inner values of Couture: creativity, emotion and imagination. A Nick Knight special is always good. The Maison will still take part in the Fédération de la Haute Couture et de la Mode’s official digital fashion week from July 6th–8th, by previewing a video of the inspiration and of the experience (also produced by Nick Knight) during its original allocated time slot at 6pm on July 8th. Much to look forward to.
by Roxy Lola